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Come Taste The Aroma

I'm ordinarily not one to criticise creative word choice, but somehow "Come Taste the Aroma" just seems sort of invasive to me.

I prefer to merely smell my aromas, thank you very much.

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I'm not usually one to roach the party, but according to The Smell & Taste Research Foundation (I'm not making this up):

""Taste" or "Flavor" is defined as a combination of true taste, consistency, viscosity and smell. Approximately 90 percent of taste is smell."

Check it out: http://www.scienceofsmell.com/scienceofsmell/index.cfm?action=infochemo

Posted by: Christopher Morace at May 30, 2006 12:45 PM

Right, but their logo invites you to taste a smell, not to smell a taste. 90% of smell *isn't* taste. :)

Posted by: Rus at May 31, 2006 08:33 AM

Molecules.. Smelling them is like eating them. That means that when you go in the bathroom....

Posted by: Jake Hodges at June 1, 2006 05:31 PM
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