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Are YOU important?
In my industry, which I am now coming to refer to as "Bubble 2.0", there is a lot of pretentious wanking. You don't have to look any further than 37 signals for an archtypal example. But then there's an entire other plane of wank brought to you by the people at the "Business 2.0" division of CNN, and their latest article entitled "The 50 people who matter now".

Here's some friendly advice: Although as an editor you might be tempted by the dramatic flare of the device of the "Top-N" list, allow me to caution you against its implications. For example, do you really mean to say Where are we going, and why are we in this handbasket?
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