As a software vendor I've thought about lots of ways to try to get customers to get onto the latest version of the software. More money and less headache for me, and (hopefully) a better product for them.

And as a customer, I'm in the opposite position: trying to figure out how I can continue to use the software I've settled for without having to accept a new round of frustrating bugs from the manufacturer. I've had many techniques used on me to get me to upgrade, but this is the first time I've experienced peer pressure.

Now that everyone at work is on iTunes 7 but me, the debate over whether it's better or not is really immaterial; I just have to upgrade if I want to continue to access the latest "Linkin Park" or whatever awful thing my coworkers have that I want to listen to but am too ashamed to own.