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Pure. Simple. Overpriced.
While shopping at a bourgeois hardwood-floors-and-track-lighting grocery store in Seattle, I came upon this product:

I had to buy it of course, and really it wasn't bad. Kind of like chewing gum while drinking water. I'm sure you could make it for less than $60.00 per gallon by tipping a bit of peppermint extract into some tap water. Mostly I bought it because the packaging is a riot.

"Pure. Simple. Mintwater."

Like "Mintwater" is some new word that they hope will become as household as "Kleenex" as soon as their revolutionary new trend in drinking water catches on.

Good luck, guys.

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