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Is anyone else horrified by Ford's latest ad campaign for the Ford Fusion?
Admittedly, I am not the target market for this ad. But to me the slogan "Life in [D]" serves to remind the you that it is all too easy to buy a shapeless, generic econobox, switch it's on-the-column automatic gear selector to the "D" position, and then cruise numbly, unremarkably, unfeelingly through life, straight to its unremarkable end where the feeble flame of your existance finally exhausts its fuel and is extinguished, so smoothly and boringly that you do not even notice that it happened until the back-hoe is dumping the last pile of dirt onto your lovely mahogany casket. How enticing. |
Ya know, I've thought about this one as well. Even better are the TV ads which have someone driving through town and passing fairy dust around everywhere for people to enjoy. The voice-over says something like "Driving should create energy, blah, blah". So, what they are really talking about is that you should drive along in your little metal box while everyone around you has fun but GOD FORBID you actually involved yourself in it.
I love marketing to Americans
Posted by: Greg D at April 25, 2006 06:55 AM