The second in a trilogy of entries related to me being cranky about bad marketing:

Buick has to be the worst-performing marque in the universe--- just in the last 5 years they've thrashed about with weird attempts at capitalizing on nostalgia, attempting to create a market for "affordable dignity", and now, most recently, trying to allude to high build quality (ha ha) by being about precision. (Excuse me, beyond precision. What does that even mean? Somebody buy these guys a dictionary.)

Also: for a domestic marque being sold to self-important and yet ignorant white nationalists in the Southeast, wouldn't you think that they would choose names for their vehicles that seem less foreign? Never mind that the average Buick purchaser cannot even pronounce "Rendezvous", but isn't now kind of a bad time to associate with the French?