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The Triscuits of Regret

Recently I was discussing with someone that, although we rarely think about it in these terms, most people, most humans, everywhere, are kind of incompetent at what they do. There's very little genius out there, but it's hard to notice except in areas that you happen to know a lot about.

And then sometimes, the stupid is so strong that it kind of shines through.

Take, for example, the Nabisco marketing executive who let the "Triscuits fill you, but not with regret!" slogan out the door. Is that really the nicest thing you could come up with to say about the product? That it displaces volume, and that the buyer won't particularly regret it? Jesus, I hope that guy doesn't make a lot of money.

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